Apiculture Conference and Exhibition 2021
We have recently returned from the 2021 Apiculture Conference and Exhibition where we told the story about a very forward-thinking honey company that used our MULTIPEEL (multilayer label) to tell a story – The Naughty Bee. It allowed them extra real estate to market to a specific age bracket – in this case up to 11-year-old children. To create a layer of discovery for them but most of all the desire to select their brand. The label was direct link to the Naughty Bee book and held two pages not published, so was a collectable item.
At the 2021 Apiculture Conference and Exhibition in Rotorua we enjoyed three days packed full of learning about the industry, you would honestly think that honey being liquid gold would not need any help selling itself. However, we found that many honey company previously sold directly to tourists who visited New Zealand who would take the honey home with them. No tourists meant that they now had to look at eBay and Alibaba to sell their honey. They therefore turned to us for help with their labelling. The interest was phenomenal for our MultiPeel multilayer story telling label!
To learn more about labels and labelling – www.philstic.co.nz
